Pioneering Design Systems

East Side Games | 2017

Principle UX UI Designer.

East Side Games has a recipe that works for them.
As principle UX designer for all products, my aim was twofold;

  • Standardize UI patterns and expected behaviours for all products.

  • Raise UX maturity within the studio by creating a reskinnable design system.

Result.
With Revenue of $21.4M, the company continues to benefit from the systems.
This is a source of great pride.

Rinse, Repeat, Profit.

Developed originally for Trailer Park Boys: Greasy Money, this design system has been reskinned and reused on several successful projects.

A Packaged suite of tools including the design systems are now being licensed as an accelerator kit for other indie developers.

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